Mindful at Work Branding & Website

printed-mediano digitalno marketingwebsite designgraphic

 The Project

What started as a simple logo design project eventually turned into more as the clients grew fond of the quality of work and amount of effort put in. Low budgets were set for each section and the project grew into a fully responsive website with matching printed media like flyers and business cards. Mindful at work were easy to work with as group decisions were made quickly. An iterative design process was applied rather than having a project brief to allow for more creative freedom.

Visual style

Hues of blue and tints of grey were used to reflect the professional feel and attract corporate interest. Dominant elements like lines and large headings were kept thin and light, while secondary elements are heavy but still subtle. Finding a good ratio for the visual style was important to keep the dense content sections in balance. Content flow was also important to help users see the essential information first.

Website

Once visual style was established the entire website was designed using Adobe In-design. Mindful at Work decided to have the website built in Weebly to avoid having any ongoing website fees like hosting. A custom Weebly theme was built which required a lot of additional HTML & CSS work to keep everything looking consistent with the layout design. Weebly turned out to serve their needs as only required functionality was a user contact form and basic SEO was requested.

 


Mindful at work is a small group of professionals based in Wellington that deliver mindfulness programmes for local organisations.

Type Small Business
Website mindfulatwork.co.nz
Location Wellington
Year 2014
Project Credits

Logan Rasmussen
Visual style & Branding
  • Art Direction
  • Logo Design
  • Photo Editing
Web Design & Social Media
  • Web Design
  • Web Development
  • Extra CSS styling
Printed media
  • Business Cards
  • A5 Booklet

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